Make a customer not a sale; make it a marriage, not a fling

Information is no longer a single lane, from seller to buyer. It is now a dual carriage way and the buyer’s side has eight lanes (and growing) while the seller’s is still one. Make a customer not a sale. I stumbled upon this quote and found that the six words crystallized the essence of selling…

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The Internet has forever changed how goods and services are sold

How things change. There was a time when the travel agency was the custodian of all information travel, and airlines and tour companies were at its mercy. Information on where to go, how to get there, how much to pay to get there, when to go there, where to stay when there and what to…

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