Adapt sales techniques to industry

Disrespecting this rule leads to being disrespected by the sales team and limits effectiveness Selling isn’t, er, selling. Take the salesman who moves from say, selling fast-moving-consumer-goods (FMCG) to, say, selling electrical engineering products.  The former includes selling soaps, chewing gum and cooking oil, while the latter, monitoring switchboards, control panels and transformers. As the…

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