What Jadudi’s Sh6m fundraiser teaches about successful selling

The marketing was free or frills. It was real and not a reality show. It was human. And the payment process: “Just check your M-Pesa balance. You have 204 bob? Send it. You have a loose 4K that you will burn by end of today? Send it. You have 130 bob? M-Pesa it. It will mean…

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