How To Successfully ‘Hack’ Jargon (not IEBC) When Selling

It’s not easy ‘speaking in English’, especially for an expert (and every seller is one). And yet, the fact that your larger audience is almost always lay, the importance of doing so cannot be gainsaid. Obfuscation. Chicanery. Subterfuge. Experts say these are the ingredients of successful politics-flummoxing the audience to leave them nonplussed. Unfortunately, inadvertently,…

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