Cultivate hunger to boost sales

Of hunger the Good Book says, “A labourer’s appetite works for him, his hunger drives him on.” Most sellers stop at appetite. But it’s hunger that boosts sales “What do you think of this?” I was asked.. This, was the buzz of activity outside the National Transport and Safety Authority (NTSA) offices in Upper hill….

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Take sales disappointment in your stride

How to handle sales disappointment? Disappointments can be complex. Like the current rapid slowing down of economic activities because of the disruptive Corona virus. You will face disappointments when selling. Expect it. Learn from it. As they say, ‘If you do not encounter the devil on your way to success, you are likely walking in…

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To alleviate Nairobi congestion, sell to the end-user

Nairobi is congested and all we have gotten for solutions are quick-fixes, just as quickly withdrawn. While the experts ponder viable options, plus being a concerned citizen, here’s my two cents on solving the dilemma. By-pass the middleman and focus on the end-user For decades, banks had stubbornly positioned themselves as the bastion of access…

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What roadside sellers can teach you about selling

Anyone interacting with a customer should borrow a leaf from what we commonly refer to as stalls. Again and again I tend to see “informal” sellers thriving more in selling than “formal” ones. What is it that I see us learning from them? Stall owners Wealthy or poor, indisposed or healthy, African or European, man…

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Why enterprises should tap the high potential in hawking

Seeing as life gives us lemons in the name of incessant traffic, instead of complaining, why not break out the tequila and salt by constructively tapping into hawking? Hawking must be the most effective sales distribution system we have in Kenya, if not Africa. Yet, its full potential is yet to be tapped. If anything,…

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