How to bypass gate keepers is simpler than you think

How to bypass gate keepers in something to take in your sales stride. Many times gate keepers will facilitate, not frustrate, the sale. “The askari doesn’t let me in. How do I avoid the nurse? The secretary prevents me from reaching the buyer. “ All these are lamentations many sellers have of gate keepers. Gate…

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Drop your pride, sell to the ‘irrelevant’ too

It’s not the voter but the vote counter that matters… The CFO has no desire to insist that your PDQ be the one to be used. He doesn’t care. Be discerning of where the actual sale happens and sell there too. Let not your mingling with executive power cloud your judgment.  Simply because the bosses…

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Use ‘gifts’ to increase sales not popularity

When calendars were still in vogue, the more desks and walls that had them, the more the client knew his investment in free advertising had paid off. Yes, it’s not a gift he is giving you-it’s adverting material he is distributing through you. There is no such thing as a free lunch. Clients and employers…

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